Hype . was created in the Summer of 2011 by two friends, both on summer breaks from University, who decided that they wanted to spend their holiday doing something more than just kicking back and relaxing. With an understanding of retail and business from previous jobs and a keen interest in independent clothing companies, creating …
Recently everyone has been jumping on the “I’m a t-shirt designer” bandwagon and it’s hard to actually find unique items amongst the mass-produced, mass-worn tees you find everywhere! This is what makes Lillies of the Alley so special. The brand is the brainchild of Nathalie McDonnell who came up with the idea nearly four years …
