Category: Fashion
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How Give Your Best Is Redefining What a Fashion Store Can Be
Last night, tucked between the familiar rhythms of one of Cambridge’s busiest shopping destinations, something quietly revolutionary happened. The launch of Give Your Best’s new pop-up store at Grand Arcade was, on the surface, another retail opening. There were goodie bags, conversations over drinks, rails of carefully curated clothing and a crowd drawn together by…
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As search volumes for ‘capsule wardrobe’ surge, a fashion expert debunks the misconceptions behind the trend
Search volumes for ‘capsule wardrobe’ have peaked for the first time in five years, signalling an increased cultural appetite for intentional style and interchangeable pieces. In the last decade, according to Google Trends, worldwide searches for ‘how to build a capsule wardrobe’ continued on an upward trajectory, surging 100% in December 2025, with searches for…
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Follow-up: Rethinking Fashion Rules
For as long as I’ve been writing about fashion, rules have been part of the conversation. Sometimes they’re treated as gospel. Other times, they’re dismissed entirely. I’ve never been interested in either extreme. Some of my most-read posts over the years have focused on simple frameworks like the three-colour rule and the five-outfit rule. In fact, the…
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Clothing Made From Recycled Plastic: How It Works and Who’s Doing It
Most people now know we have a plastic problem in the oceans. About 8 million tonnes of plastic enter the world’s oceans every year, threatening marine life and ecosystems. If that trend continues, scientists predict there could be more plastic in the oceans than fish by weight by 2050. We’ve all seen reusable bottles and bags reduce…
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The Real Reason Bamboo Pajamas Feel Softer Than Everything Else
It’s almost an unsettling sensation to touch bamboo pajamas for the first time. The feel of the fabric is slippery and cool in a way that doesn’t quite fit the expectations most people have of fabric designed to be used as sleepwear. It doesn’t have the soft-but-textured feel of a well-worn piece of cotton. It’s…
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How I’m Making My Wardrobe More Sustainable This Year
I’ve never really been someone who sets New Year’s resolutions. I find they often come with too much pressure. But while I might not be making a list of things to overhaul, I have been thinking a lot about my wardrobe and how I want it to work for me going forward. More specifically, how…
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Why 2026 Is the Year Sustainable Fashion Finally Gets Serious
If you thought sustainability in fashion was just a nice-to-have a few years ago, think again. By 2026, eco-centric thinking isn’t a fringe movement, it’s reshaping how we design, shop, and style ourselves. And it’s all thanks to a new generation that isn’t just talking about change, they’re living it. Driving this shift? The youngest…
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Data reveals the FIVE fashion trends expected to dominate in 2026
Jack Murphy have dropped their forecast for the five trends set to dominate 2026 and trust me, they’re giving us all the wardrobe inspo we need. From trench coat reinventions to country-chic outerwear, Dark Academia vibes, and sharp tailoring, next year is shaping up to be all about bold, considered fashion that actually lasts. Drawing…
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Everyday Phenomenal: Ayesha Mustafa’s Vision for Sustainable, Feel-Good Fashion
In a fashion industry often driven by fast trends and overconsumption, Ayesha Mustafa is offering something more thoughtful and much more sustainable with Everyday Phenomenal. Ayesha, a London-based ethical fashion advocate and business consultant, has spent over a decade pushing for positive change in the way we create and consume clothing. She’s well known for…
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Wellicious: Sustainable Fashion with Cradle to Cradle Certification
As consumers become more environmentally conscious, brands are stepping up to meet the demand for ethical and eco-friendly products. One such brand that has made significant strides in this arena is Wellicious. Wellicious has not only redefined how we view fashion but also set a new standard with its Cradle to Cradle certification. This post…
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Buying vs Renting High Street Fashion: Why Hirestreet Matters
Renting clothing has been all about being able to wear luxury designer brands for a fraction of the cost to buy. But now this trend has filtered down and you can also rent high street labels. I am a big fan of renting clothing and have talked about it numerous times on Life’s a Catwalk…
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Book Review: Piece of My Heart by Penelope Tree
If I’m picking up a book you can pretty much guarantee that it will be a thriller. However I love high fashion and I have to say I was intrigued by the semi-autobiographical nature of Piece of My Heart. I devoured the book in no time at all and found myself wondering who each character…