I discovered this striking jewellery brand by chance via Twitter and decided to find out a bit more about them and their statement accessories. I believe that an outfit can be finished off with just one piece of attention grabbing jewellery, and what could be better than a brand that sources designer look items but at high street prices.
Tell me a little bit about yourself and your background.
Born and raised in the Canary Islands from a multi cultural family, I decided the islands were too small for what I wanted out of life and so I embarked on my journey alone to London, at the age of 19, to study Theatre Studies at University. It was then as a student that I gained my retail experience working for brands such as Mango and Zara and was able to get some visual merchandising experience at Mexx. I have always loved fashion, but had a soft spot for accessories.
What inspired you to start up the brand?
I have always wanted to own a business and be my own boss, what inspired me to start was the fact I felt there was a niche in the market for designer inspired jewellery at high street prices.
How do you choose which pieces of jewellery to feature?
Every season trends change, which means you have to do your research on forecasting trends and understand the fashion market. Colours, textures, patterns, size etc are also important. To keep up to date a lot of hours go into reading fashion editorials, checking out designers look books, attending fashion shows and so on.
Do you have a favourite item in your collection?
I adore GALA and LAYLA these are my personal favourites, however we have some new pieces arriving soon that will be stunning!
I know several celebrities have been seen wearing jewellery you have sourced, if you could pick anyone to be linked with JAYDAH, who would it be?
A UK celebrity I would love to gift would be super model Cara Delevingne; she has an incredible neck line! A US celebrity would be actress Jessica Alba who is just stunning, or Olivia Palermo, as she is a trend setter in her own right.
Is designing your own jewellery something you would be interested in doing?
It’s something I have started to do in my spare time, with sketches and patterns etc. However, this will be a long process before it goes into production and it is something that I am aiming to launch for the brand around Spring/Summer 14.
Even though everyone has their own individual style we still tend to be influenced by runway trends. There is jewellery available for every occasion from work to lunches to parties, your look can be taken from day to night so as JAYDAH says, ‘be jewelled’.
