Following on in the High Street Fashion Week series is Dear Layla Boutique. They are a vintage inspired online boutique who is based in Essex/London. Every one of their items have been handpicked and pre-loved, with some carefully selected items then being customised. One off classic pieces are sourced from all around the U.K. There is a wide range of one of a kind items which are mixed with modern day fashion to create timeless pieces that feel that little bit special, every single time we wear them! Dear Layla also have their own range of unique, customised printed tees!
The brand is influenced by “best friends, love, dressing up, the streets of London, Sunday dreaming and cherished memories.”
What inspired you to start up the brand?
I wanted to show a fun side of fashion through photos and memories whilst showing some beautiful unique clothing – this inspired me to put this in to practice with Dear Layla.
How would you describe your style?
I would describe the style of Dear Layla as cutesy vintage with an edgy retro style, a fun flirty side to fashion – not taking herself too seriously.
How important to you is it that pieces are a one off?
It is important to the brand as I wanted everyone who wears the clothes to feel a little bit special and share lots of memories in the clothes they wear and not being able to find one the same.
If you had to pick would you go for modern day fashion or timeless vintage pieces?
I believe that dear layla tries to fuse the two together creating timeless beauties with a modern day twist.
How do you decide whether or not to customise a piece?
I decide whether the treasures that I find need customising to make them more modern or to make them a little different from the original.
Would you encourage others to get creative and produce something unique?
I would definitely encourage it! It gives you something to work towards and enjoy.
How did you get involved with HSFW?
We were asked to be part of HSFW and we are very excited as this is our first live event and we can’t wait to show you all our goodies.
How is preparation going?
Preparation is going well – we have lots of exclusive items just for HSFW and our quote t-shirts which we have been busy customising.
What are you looking forward to most about attending?
We are looking forward to seeing people’s reaction to Dear Layla as a new boutique as we have never done an event before and are very excited!