High street fashion week, little sister to London Fashion Week, is a high profile event that brings together high street womens wear, footwear, accessories, beauty, lingerie and swimwear all under one roof. The event takes place over the course of three days and is split into two parts. The first is a pop up boutique style exhibition which allows members of the general public to shop for a wide range of high street brands. The second part of the event brings the high street fashion to the catwalk in an exclusive VIP runway show which is to be held at the glamorous Aura Mayfair nightclub.
High Street Fashion Week showcases the most up-to-date collections of outstanding up and coming high street retailers, independent retailers and e-tailers. The event takes place from the 26-28th April 2013 at Box Park, the world’s first pop up mall in Shoreditch.
Brands that will be featured consist of Myo Fashion, The Holiday Boutique, Lauren Cole, Roxie Sweetheart, Street Princess as well as many others. Also featured are Frills by AD, a brand which was launched by Britain and Ireland, and America’s Next Top Model finalist Annaliese Dayes.
There are many more treats in store such as appearances from celebrities as well as the chance to receive a makeover by the team who are also styling the runway models.
In the words of Karl Lagerfield, ‘”Fashion is not only about clothes – it’s about all kinds of change”. High Street Fashion Week is that change, it is time for High Street Fashion to take over the runway!
This event promises to become a firm favourite with all those addicted to fashion and beauty. I can’t wait to head to HSFW for Urban Coco Magazine and report back with all the exciting action!
For tickets and more information visit: www.highstreetfashionweek.co.uk